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Join us

Your journey with the SADC Tourism Alliance begins here. Discover the opportunities and benefits that membership of this regional organisation offers, meet our featured members, and learn how you can join us in transforming the tourism landscape of the Southern African Development Community region.

Membership profile

Membership of the SADC Tourism Alliance is open to a diverse range of organisations operating in the travel and tourism sector. These entities play key roles in shaping the tourism landscape of the SADC region. Whether you’re a major player or a supportive partner in this industry, we welcome you to join us in our mission.

Types of organisations that can apply for membership:

  • Tourism Associations – Organisations that represent the interests of a specific tourism sector or geographical region.
  • Airlines and Airports – Entities that facilitate air travel and connections within, to and from the Southern African region.
  • Accommodation Providers – Hotels, lodges, guesthouses, and other establishments that offer lodging to tourists.
  • Research and Consulting Groups – Firms that provide industry insights, trends, and consultancy services to the tourism sector.
  • Universities – Educational institutions that offer tourism-related courses and contribute to industry knowledge.
  • Industry Support Services – This includes marketing agencies, financial services, technology providers, and others that offer crucial support functions to the tourism industry.
  • Development Agencies and NGOs – Organisations focused on the sustainable development of tourism and related community projects.
  • Travel Distribution Channel – This includes tour operators, Destination Management Companies (DMCs), and agencies that directly interact with and serve tourists.
Corporate Membership of the SADC Tourism Alliance costs US$5,000 per annum
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Membership Benefits

Being a member of the SADC Tourism Alliance presents a multitude of benefits, specifically designed to enable your organisation to thrive within the tourism sector. Our unique offering provides opportunities for growth, knowledge sharing, and influence within the industry.

Networking

Connect with our diverse member community.
We offer multiple opportunities for networking both online and in-person throughout the year. This allows you to establish valuable contacts within the industry and foster beneficial relationships.

Unified Advocacy

Make your voice heard.
We protect the interests of all our members through a coordinated strategy. This includes communicating our industry’s issues and championing initiatives for the sustainable development of the tourism sector.

Professional Development

Strengthen the tourism workforce.
Enhance your skills and gain recognition with our industry awards. Take an active role in our organisation, contribute to raising industry standards, and strengthen the tourism workforce as a whole.

Visibility

Position yourself as a thought leader in regional tourism.
Membership increases your organisation’s visibility as an industry thought leader across our various platforms. This helps establish your brand and extend your reach within the sector.

Professional Development

Strengthen the tourism workforce.
Stay ahead of the curve with access to the latest trends crucial to your business. We provide regular updates on data, reports and publications to assist you in making informed business decisions.
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Featured Members

AHRIM LOGO FINAL
HATAB Logo
CTM Logo
CTA Logo
FENATA Logo
HAN Logo
LCT Logo
Malawi Tourism Council Logo
SHTA Logo
TATO Logo
TBCZ Logo
TCZ Logo

Become a Member

For details about membership fees and benefits, please complete the contact form below. A representative from the Tourism Business Alliance will be in touch within one week to assist with your application and questions.